The word "宝(Takara)" in Takara Shuzo is derived from "from the rice field".
We are a company that receives many blessings from nature, such as abundant land, sunshine and rain, and the workings of microorganisms. We have held the "School in the Rice Paddies" every year since 2004 to express our gratitude for these blessings and to teach the next generation how to cherish the rich natural environment. Nature's bounty nurtures our precious food such as rice. The rice, birds, insects, plants and flowers, and we humans are all interconnected with each other.
At Takara Shuzo's "School in the Rice Paddies," participants plant seedlings, weed, and harvest the ears of rice with their own hands to experience the process of rice production, and observe plants, insects, and other living creatures in the rice paddies. Everyone's eyes sparkle at the plants, flowers, and creatures that they rarely have a chance to touch and see in the city. Our hope is that through the experience of the rice production process, participants will develop an appreciation for nature and a desire to cherish nature and food.