"To be rooted in the community and contribute to society."
"To provide the world with a rich and affluent lifestyle through the pursuit of traditional sake making."
With these two themes, we, as a sake brewer, carry on the traditional sake brewing culture and educate the public about proper and healthy drinking. Specifically, the brewery allows visitors to observe the brewery's operations through glass windows, and guides explain the history of sake brewing and other aspects of the brewery. Seminars are held at local universities for people to learn about fermentation culture, and the ward office sponsors a sake university to educate people about healthy drinking.