1) Contribute to a rich sake culture and healthy lifestyle
Carrying on the tradition of making sake yeast, making barrels at the Barrel Sake Meister Factory Developing functional alcoholic beverages that cut down on delicious sugar content, and developing healthy foods and food products using lactic acid bacteria and Sake Kasu.　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　
2) Environmentally friendly activities to realize a sustainable future
Forest caretaker activities on Mt. Rokko, preservation activities of Yoshino cedar used as raw material for barrels, use of environmentally friendly materials (use of FSSC forest certified paper and rice ink as materials for recycled bottles and packaged products).　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　
3) Active involvement in local communities
Support for Yamada-nishiki farmers through the village rice system, hiring and supporting the activities of people with disabilities as regular employees.