【News】Top French sommelier appointed as brand navigator for GI NadaGogo and GI Harima certified sake


NadaGogo Sake Brewers Association and Harima Sake Study Group have decided to appoint Dominique Laporte, a French top sommelier, as a brand navigator to expand the recognition of GI Nada Gogo and GI Harima in France.

Mr. Dominique Laporte

By asking Mr. Laporte, who holds the title of MOF (Meilleur Ouvrier de France), which is awarded to craftsmen whose skills have been recognized by the French government, to be the brand navigator, we will work to expand awareness of the brand in France.

The following initiatives will be carried out with Mr. Laporte.
(1) Mr. Dominique Laporte will supervise the back label of the certified sake.
(2) Establishment of a new YouTube channel (with Japanese subtitles)
   (Available from Friday, February 26, 2012)
   Channel name: GI NADAGOGO&HARIMA
(3) Online seminar in France for B to B

For details, please refer to the press release below.(Japanese only)